Our Director


For more than 50 years, New Frontier has been providing behavioral health services including mental health, drug, alcohol, and gambling treatment services to rural Nevada residents. Behavioral health touches the lives of many individuals and their families so addressing this issue is not simple or easy. Breaking the cycle of addiction, poverty, homelessness, trauma and abuse that plague so many in our community takes unwavering hard work and support from our Board, our staff, our volunteers, our donors and all of you, our community.

New Frontier’s mission has been dedicated to promoting individual and community wellness through a comprehensive continuum of substance abuse, behavioral health and other wellness services. Its’ vision is to provide quality evidence-based health services to rural Nevadans through existing programs and continued expansion. At New Frontier we take this mission and vision very seriously. Standing together our team remains true to our core mission to help individuals and families heal from the trauma that has led them to seek our help. We can and do make a difference.

As New Frontier’s Executive Director. I know how difficult the past years have been and continues to be for all of us. Our crisis support services including adult mobile crisis response (775) 427-9198 and our youth mobile crisis response (775) 600-3420 are available 24/7 for anyone needing assistance.

Now that we are Certified Community Behavioral Health Clinic, we are able to offer all wraparound services including psychiatric, medication assisted treatment, primary health services, mental health, co-occurring, substance use and gambling counseling services. We also offer recovery support services including psychosocial rehabilitation, targeted case management, basic skills training and peer recovery support. Our Room for Ruth Transitional House for Women provides an amazing opportunity for women in recovery and offers not only housing but is a safety net to support these women in making a successful transition to self-sufficient living.

By whatever referral that brings new clients to our door they are greeted by a compendium of programs and services that also include our Parent-Child Assistance Program (P-CAP), Freedom from Smoking for nicotine cessation and Strengthening Family Connections parenting program.

New Frontier is an accredited organization through the Joint Commission on Accreditation of Healthcare Organizations (JCAHO) since 2006.

We cannot do this alone. As a 501(c)(3) non-profit organization, financial support is greatly needed and would be very much appreciated. We hope that all individuals and corporations will consider supporting our endeavors in 2023 and beyond.

Lana K. Robards

Executive Director